Harley-Davidson® is an American company that has manufactured motorcycles for over a century. It began from humble roots, founded by childhood friends William S. Harley and Arthur Davidson. The friends built a motorized bicycle in 1901, which led to an evolution that resulted in the heart-thumping classic motorcycles we know today.
Harley-Davidson® has an interesting history, supplying motorcycles to the military in World War I, World War II and the Korean War. Harley-Davidsons® were also reportedly used in “border skirmishes” with Doroteo Arango Arambula (1878-1923), better known as the infamous Pancho Villa.
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| Classic Harley Davidson |
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| Classic Harley Davidson |
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| Classic Harley Davidson |
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| Classic Harley Davidson |
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| Classic Harley Davidson |
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| Classic Harley Davidson |
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| Classic Harley Davidson |
By the 1950s, the reputation of Harley-Davidson® started to take a rebellious turn, as popular culture began associating the motorcycle with outlaw gangs like the Hells Angels. Anti-hero actors like James Dean (1931-1955) and Steve McQueen (1930-1980) epitomized Hollywood’s idealized image of the motorcycle rogue, with McQueen a Harley-Davidson® owner and enthusiast who raced automobiles and motorcycles for pleasure.
Outlaw gangs embraced the Harley-Davidson® to the exclusion of nearly all others, cementing the public's image and adding to the “stigmatic appeal” of the bike. However, growing violence throughout the 60s associated with these gangs might have ultimately hurt Harley-Davidson® sales. On 6 December 1969, at the Altamont Free Concert hosted at the Altamont Speedway, Hells Angles were involved in the deaths of concert goers who crowded the stage to see the Rolling Stones, an event memorialized in the movie, Gimme Shelter.
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