An analyst with UBS Investment Research says Harley-Davidson Inc. is
under more pressure than some people might believe as the company's
customer base gets older.
Harley has made a lot of progress in attracting younger motorcyclists,
women and minority riders, and says it has the leading market share in
those categories.
Still, analyst Robin Farley said the company's sales growth could be
hampered by too many older motorcyclists who might lose interest in
bikes.
The analyst said she believes Harley's U.S. retail sales in January and
February may have been down between 4% and 5% at the dealer level, and
that long-term sales growth could become more challenging.
"We believe it is tied to a changing demographic trend -- average rider aging," Farley wrote.
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