Rabu, 11 September 2013

Classic Harley Davidson 1960s

An analyst with UBS Investment Research says Harley-Davidson Inc. is under more pressure than some people might believe as the company's customer base gets older.
Harley has made a lot of progress in attracting younger motorcyclists, women and minority riders, and says it has the leading market share in those categories.
Still, analyst Robin Farley said the company's sales growth could be hampered by too many older motorcyclists who might lose interest in bikes. 

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s

Classic Harley Davidson 1960s


Farley noted that Harley stopped disclosing the average age of riders in 2008, when it was 48 years old, but that it had been climbing even before then and now is likely to be well into the 50s. 
The analyst said she believes Harley's U.S. retail sales in January and February may have been down between 4% and 5% at the dealer level, and that long-term sales growth could become more challenging. 
"We believe it is tied to a changing demographic trend -- average rider aging," Farley wrote.

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